Summary of the project :

This project was a collaborative effort created in my Creative Dynamics class, where our goal was to develop a business proposal. We envisioned a unique concept: a neon light-themed restaurant that transforms its atmosphere based on the time of day. During the morning, it will offer a casual, cafe-style vibe, and at night, it will evolve into a lively neon-lit bar. The restaurant will specialize in Asian cuisine, drawing inspiration from renowned establishments like Din Tai Fung, as well as popular brunch spots and bars. We imagine our neon-themed restaurant opening in vibrant, relaxed cities such as Miami, New York's Chelsea Market, and Los Angeles. Throughout this project, we honed our business skills, conducted research, and developed a distinct brand concept that merges cuisine with a dynamic ambiance.