New Balance Ski Pop-up Store
A new Pop-up store for the New Balance’s new ski product series.
About This Project
Goal of Project:
The goal of this project is to research and analyze a brand, understand their current situations and challenges and create a new product line for the brand base on their challenges and help them to overcome the challenges. After all, create an event to promote new product line.
Client: New Balance
Key words: Design, Creativity, Entrepreneurship, Interior design
Creator: Yun Hsin Hsu
Experience:
I chose to create new product line for New Balance, after my research, I found out the situation New Balance was facing at that time was standstill so I decided to add ski products as a new product line for New Balance. I chose to use the modern and the style of New Balance as the concept of interior design, to create best environment and pop up store for customer.
Outcomes:
The final delivery was align with the expectation, the clean and well organized space provide enough space for customer to try and discover the products.
The store also align with the vibe of ski and New Balance, which is very successful.
This project challenged my aesthetic on every aspect, it is also an opportunity for me to practice interior design and my ability on analyzing the brands.
